This holiday season we wanted to give you a gift from the heart of P&G. A gift that speaks to the fact that you are at the heart of everything we do, and something that incorporates our philosophy of working in a space where Hustle Meets Heart.
So, we went straight to the source, the pulse of every member of our team. We used iOS’s “Digital Touch” scribble feature to capture everyone’s heartbeat. We then used the heartbeat to disrupt dye, giving us completely unique pieces of art that we used for the vinyl cover and web art.
And, because every member of P&G dances to our own beat, we curated a playlist of our favourite tunes to share with you.
— Switch Heartbeat